| 系統編號: | 095YUNT5038024 |
| 出版年: |
|
| 研究生: |
林冠瑜 |
| 研究生(英文姓名): |
Kuan-yu Lin |
| 論文名稱: |
台灣不同世代的懷舊情景及其懷舊物品之研究
|
| 英文論文名稱: |
The study of nostalgic scenes and articles of different generations in Taiwan
|
| 指導教授: |
楊 靜
|
| 指導教授(英文姓名): |
Jing Yang
|
| 學位類別: |
碩士 |
| 校院名稱: |
雲林科技大學 |
| 系所名稱: |
工業設計系碩士班 |
| 學年度: |
95 |
| 語文別: |
中文 |
| 論文頁數: |
139 |
| 關鍵詞: |
懷舊物品
;
懷舊情景
;
台灣不同世代
;
質性研究
|
| 英文關鍵詞: |
quality research
;
nostalgic articles
;
nostalgic scenes
;
different generations in Taiwan
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| 被引用次數: |
1 |
| [ 摘要 ] |
本研究透過對台灣20世代至50以上世代共16位受訪者，進行個案訪談調查，以獲得各世代懷舊情景描述。其研究目的在於瞭解懷舊情感觸發的因素；瞭解台灣不同世代的懷舊情景；建構台灣不同世代的懷舊物品；以瞭解不同世代的懷舊物品類型與脈絡，以及懷舊情感與懷舊物品間的關聯。透過個案訪談調查對個人懷舊情景的描述，得知不同世代的懷舊情感觸發因素、懷舊情景、懷舊物品以及懷舊物品類型與脈絡；再藉此分析懷舊情感與懷舊物品之間的關聯性。
根據本研究個案訪談調查結果歸納分析，得知引發懷舊的因素有劇情、物件、事件、認知、景象、記憶、場景、人物及感官等九個因素；各世代的懷舊時期大都為國小時期；引發懷舊的模式有三種：(1)自發式懷舊，(2)漸進式懷舊；(3)被動式懷舊。依懷舊描述內容，各世代的懷舊類型分為：享受玩樂型、務實知足型以及勞務生活型。描述懷舊情景的出發點，20世代為「物件結合劇情」；30世代為「物件結合劇情」；40世代為「事件聯結劇情」；50以上世代則受到物質缺乏的成長背景影響大都以事件為主。
本研究針對各世代懷舊物品的描述，首先尋找到207件懷舊物品之對照圖片，依其功能用途分為：生活用品類及休閒娛樂類等兩大類。再依其用途範圍分類，生活用品類可分為：居家器物、科技產品、個人用品、食品以及交通工具等五項。休閒娛樂類則可分為：玩具、明星歌手、電視節目及電子遊戲等四項。各世代的代表性懷舊物品，20世代以玩具及居家器物居多，其次為電視節目。30世代平均分散在居家器物、食品、玩具、明星歌手及電視節目。40世代以玩具最多，其次為居家器物與交通工具。50以上世代以居家器具最多，其次是玩具、科技產品及電視節目。
綜上所述，本研究結果初步發現各世代在懷舊情景及其懷舊物品的關聯性具有明顯的差異，各具特色。不同世代的懷舊物品確實可代表該世代懷舊與情感記憶認知的關聯性，並可反映出相對應的社會發展與時代流行之特色。本研究結果將有助於瞭解台灣各世代懷舊物品演進的脈動，與不同世代對懷舊情景的懷舊物品，並可提供未來工業設計在產品設計開發上，如何以懷舊情感切入市場行銷之參考，或做為產品認知、物品使用價值、語意傳達等學術性研究之參考資料，並繼續研究發展。 |
| [ 英文摘要 ] |
The study has gained nostalgic scenes and articles of different generations by interviewing 16 testers from Taiwan’s 20 generation to 50 above generation. The purpose of this research is to understand the factors of causing the nostalgic emotion, to find out nostalgic scenes in different generations, and the connection between nostalgic emotion and nostalgic objects. By interviewing and investigating case by case, we can understand what touches off the nostalgic emotions, nostalgic scenes, nostalgic objects and each type of nostalgic objects including it’s thread of thoughts; and then analyze the connections between nostalgic emotions and nostalgic objects.
Basic on the interview and the results from each case in this study, it is found that there are nine inducements of nostalgic, which include story, object, affair, cognition, scene, memory, cines trip, character and sense. The nostalgic time in each generation mostly happens to be when they are in elementary school, and there are three patterns to induce nostalgic: (1) spontaneity (2) advance gradually (3) passivity. According to what they had described, we can divide the types of nostalgic in each generation into: enjoyment and having fun type, pragmatic and contentment type, and hard-working type. The point of describing nostalgic scene in 20th generation is “object combines story”; in 30th generation is “object combines story”; in 40th generation is “story combines cines trip”; and in 50th generation, because they had a tough background then, therefore they are mostly affected by affairs.
This research aims at how they describe nostalgic objects in each generation, first of all, we had found 207 nostalgic pictures, according to their functions, we divide them into: things that are used for living needs and things that are used for entertainment. Then we divide the things we use for living needs into: house need equipment, technical products, personal belonging, food and transportation. The entertainment products can divide in: toys, stars, TV commercials and video games. Each generation has their own nostalgic products that stand for themselves. In the 20th generations are mostly toys and house-need equipments. In the 30th generation, it has equally separated in house-need equipments. In the 40th generation are mostly toys, house-need equipments and transportation stands in second place. Those including or above 50th generation are mostly house-need equipments, toys, technical products and TV commercials stand in second place.
Due to this result, this study has discovered that there are clear differences between the connection between nostalgic scenes and nostalgic products. Different nostalgic products in different generations can surely represent the connection between generation’s nostalgic emotion and memory, and also affect society evolution and the characteristics of fashion at that time. This research not only established the thread of understanding each nostalgic product’s evolution, and different nostalgic scenes and different nostalgic products in different generations, but can also provide in how to put nostalgic emotions into market selling of product designing for industrial design or product cognition, product useable value, product semantics as references for academic studies in the future.
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| [ 論文目次 ] |
中文摘要-----------------------------------------------------------------------i
英文摘要----------------------------------------------------------------------ii
誌謝--------------------------------------------------------------------------iv
目錄---------------------------------------------------------------------------v
表目錄-----------------------------------------------------------------------vii
圖目錄----------------------------------------------------------------------viii
第一章 緒論-------------------------------------------------------------------1
1.1 研究背景與動機----------------------------------------------------------1
1.2 研究目的----------------------------------------------------------------2
1.3 研究方法與步驟----------------------------------------------------------2
1.3.1 文獻探討----------------------------------------------------------------3
1.3.2 研究方法----------------------------------------------------------------3
1.3.3 研究步驟----------------------------------------------------------------3
1.4 研究架構與流程----------------------------------------------------------4
1.5 研究侷限----------------------------------------------------------------5
第二章 文獻探討---------------------------------------------------------------6
2.1 懷舊定義及類型----------------------------------------------------------6
2.1.1 懷舊定義----------------------------------------------------------------6
2.1.2 懷舊類型----------------------------------------------------------------8
2.2 懷舊在性別與年齡上的差異-----------------------------------------------11
2.2.1 性別差異---------------------------------------------------------------11
2.2.2 年齡差異---------------------------------------------------------------11
2.3 記憶與懷舊情感---------------------------------------------------------12
2.3.1 記憶-------------------------------------------------------------------12
2.3.2 懷舊情感---------------------------------------------------------------13
2.4 物品意義與懷舊價值-----------------------------------------------------15
2.5 相關研究---------------------------------------------------------------16
第三章 研究調查與實施--------------------------------------------------------19
3.1 研究調查---------------------------------------------------------------19
3.1.1 人物訪談調查-----------------------------------------------------------19
3.1.2 質性研究理論分析-------------------------------------------------------22
3.2 資料匯整與分析---------------------------------------------------------22
第四章 台灣不同世代的懷舊情景分析--------------------------------------------26
4.1 世代與懷舊情景的定義---------------------------------------------------26
4.1.1 世代的定義-------------------------------------------------------------26
4.1.2 懷舊情景---------------------------------------------------------------27
4.2 引發懷舊情感的模式與因素-----------------------------------------------28
4.2.1 引發懷舊之因素---------------------------------------------------------29
4.2.2 各世代懷舊因素---------------------------------------------------------31
4.2.3 各世代懷舊時期與大事記要表---------------------------------------------36
4.2.4 引發懷舊之模式---------------------------------------------------------37
4.3 不同世代的懷舊時期與懷舊類型-------------------------------------------38
4.3.1 懷舊時期---------------------------------------------------------------38
4.3.2 各世代懷舊類型---------------------------------------------------------39
4.4 不同世代的懷舊情景-----------------------------------------------------40
4.4.1 20世代的懷舊情景-------------------------------------------------------40
4.4.2 30世代的懷舊情景-------------------------------------------------------42
4.4.3 40世代的懷舊情景-------------------------------------------------------43
4.4.4 50以上世代的懷舊情景---------------------------------------------------45
4.5 本章小結---------------------------------------------------------------47
第五章 台灣不同世代的懷舊物品分析--------------------------------------------48
5.1 懷舊物品的分類---------------------------------------------------------48
5.2 各世代懷舊物品的分析---------------------------------------------------48
5.3 綜合討論分析-----------------------------------------------------------54
5.3.1 世代懷舊物品比較分析---------------------------------------------------54
5.3.2 世代懷舊物品現象-------------------------------------------------------55
5.3.3 懷舊物品與社會環境背景-------------------------------------------------58
第六章 結論與建議------------------------------------------------------------59
6.1 結論-------------------------------------------------------------------59
6.1.1 台灣不同世代的懷舊情景------------------------------------------------ 60
6.1.2 台灣不同世代的懷舊物品-------------------------------------------------60
6.2 建議與後續研究方向------------------------------------------------------64
參考文獻----------------------------------------------------------------------65
附錄一------------------------------------------------------------------------67
附錄二-----------------------------------------------------------------------106
附錄三-----------------------------------------------------------------------122
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| [ 參考文獻] |
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